Tuesday, 19 November 2013


Samuji is a creative studio and design house based in Helsinki, Finland. They have two 
lines: Sumaji Classic which carries permanent, timeless clothes and accessories and Sumaji 
Seasonal which is a more bohemian and colourful collection renewed seasonally. This is their
Autumn/Winter Campaign, the model is Kirsti Pyrhonen and it is photographed by Johnny
Kangasniemi. It is beautifully shot, the light is minimal yet warm and delicate; capturing the 
Scandinavian winter perfectly. The pieces themselves are also incredibly Scandinavian in style, 
which is always a good thing. Simple pieces, cut beautifully creating amazing, angular shapes. 
Below the campaign are some front on images of the garments giving a better idea of the individual pieces.