Wednesday, 11 April 2012

Need Supply Co.

When I first looked at this seasons Lookbook for Need Supply I was reminded of
something but couldn't work out what it was. I did some reading up and very
quickly found out that their inspiration was Wes Anderson, and in particular
The Royal Tenenbaums. This immediately made sense as its one of my favourite
movies. I think this Lookbook is incredible. It captures the idea of competitive
sports in the seventies but also incorporates this seasons trend perfectly. It
is also very funny, I think it is hard to capture humour in a still shot but
they deliver it very cleverly. The video definitely confirms the funny side to
this Lookbook.

Need Supply